LJS’ Vision
LJS Gas and Heating Limited approached us in September 2022 with a website refresh in mind. Their current template was outdated, and their copy didn’t entirely reflect the firm’s extensive services.
With modernity at the forefront of their requirements, they also wanted to increase online traffic.
Given a small budget and limited timeframe, we deduced that working off of an existing website theme would match LJS’ request. Moreover, we proposed that their website content be re-written, backed by well-researched keywords and search engine opportunities, to accelerate visibility.
Phase 1; SEO & Content Writing
The initial phase of LJS’ project focused on extensive SEO research. We worked closely with Mark and the rest of the team to identify keywords in the local sphere, and content that would reach the firm’s target audience and target locations. In this phase, we also generated a tone of voice for LJS Gas and Heating Limited and rewrote large sections of the website to reflect their services.
Initial Phase 1 Activities Included;
- Keyword research for local SEO opportunities, focusing on commercial keywords searched frequently by LJS’ target audience. We also conducted competitor research to support our keyword findings.
- Content writing for LJS’ website, in their identified tone of voice. Here, the selected keywords were woven into the copy.
Phase 2; Website Build
Once the’ content was ready, it was time to develop a new 15 page website. With a small budget at hand, we utilised a theme to keep costs down. We also installed Google Analytics and Google Console to monitor growth and website performance.
Initial Phase 2 Activities Included;
- The selection of a pre-agreed theme, as per the project’s budget. We selected a theme that was in line with LJS’ vision and fleshed out some changes to the layout as agreed in the initial web development meeting.
- A focus on the homepage in the first instance, so that Mark and his team could review the overall look of the website. Here, we installed LJS’ brand colours, added the firm’s new copy and customised the template. Once approved, we went on to build the remaining 14 pages of the website, including Case Studies and a Blog.
- The development of a contact form so that enquiries would reach LJS directly.
- The setting up of Google Analytics and Google Console so that the LJS team could easily access reports on the website dashboard. Moreover, this meant that we could monitor website health and ranking keywords monthly to make amendments where necessary.
Ongoing Google Ad Support
Alongside the website build and SEO project, we continue to support LJS Gas and Heating Limited with ad campaigns on Google. With a small budget at hand, we utilise popular search terms and location tracking to achieve both visibility and lead conversion in the firm’s target audience.
So far, the small Google Ads campaign for LJS has resulted in;
- 6,880 impressions in Basingstoke + 10 miles.
- 121 website clicks and phone calls by commercial leads
LJS’ new website went live at the end of October 2022 and despite the project’s small budget, the team have seen an increase in enquiries within Hampshire and Berkshire – two areas they were hoping to reach more commercial leads in.
With our combined Google Ad support and monthly website maintenance, we expect results to continue to soar.
“I would like to say a big thank you to Lilly and her team for designing our new website. They made the process very simple, and are always professional to deal with. Nothing was too much trouble and despite me being a technophone, Lilly explained every step of the process very clearly and with transparency. We can’t praise Lilly and her team enough. I wish all companies were as professional!”
