Email marketing & automation
Email marketing is a difficult service to get right, but once you’ve cracked the code, it can be invaluable to your business.
Used for customer retention, lead nurturing, website traffic generation and brand awareness, email marketing and automation can be extremely effective as a stand-alone service or when used in conjunction with other marketing activities.
From the design and content writing of newsletters to the creation and sending out of meticulously planned outreach campaigns, we’ve got you covered.
FAQs
There are 4 main types of email marketing campaigns to utilise:
- Email newsletters (general newsletter, provides subscribers with regular useful content)
- Acquisition emails (for people that have opted in to receive your emails but haven’t quite converted to a client)
- Retention emails (subscribers who haven’t interacted with emails recently, request feedback and send offers etc)
- Promotional emails (drive sales and sign ups through exclusive offers, early access etc)
Effectiveness of email campaigns can be tracked through a variety of metrics such as open rates, bounce rates, unsubscribes, conversions, clicks and more.
LS Media and Marketing analyses these metrics individually and also as a whole to determine how effective a campaign has been and how to adjust and improve (if needed) moving forward.
If you’re looking to send out a campaign to your target audience, we would look at purchasing relevant data from a large data company. This ensures your data is GDPR compliant. However, if you’re wanting to touch base with current clients, we’re able to help you put together a data list from scratch.
There are a variety of decent email marketing platforms available to use, both stand alone and those that can be integrated with CRM systems such as HubSpot and Pipedrive.
Here’s a few of our suggestions: