Four Ways AI Can Enhance Your Content Creation Process

Since ChatGPT charged into the scene in November 2022, the relationship between AI and content creation has dominated the marketing landscape. So should content writers be concerned?

In this blog, we’ll explore the ways in which AI can enhance, rather than replace, the content creation process!

Understanding AI And ChatGPT

In recent weeks, ChatGPT has been a topic on many marketer’s minds. Launched by OpenAI late last year, the AI content generator is a conversational agent that generates human-like responses to a wide range OF topics.

Built on ‘Generative Pre-trained Transformer’ architecture, the AI content creation tool uses deep learning techniques to learn from vast amounts of data online. And in January, it even surpassed TikTok to become the fastest growing app of all time!

Teams of content creators across the globe were fast utilising ChatGPT to augment their skills and expertise. However, its release was soon followed by a warning from Google that AI generated content is against guidelines, unless used appropriately.

The Relationship Between AI And Content Creation

AI and content creation have long worked synonymously. As an increasing number of businesses, marketing agencies and news corporations experiment with the tool, it may surprise you to discover that The Washington Post’s very own ‘Robot Reporter’ published 850 articles in 2018 alone!

This was all thanks to the clever capabilities of AI. Crucial for the functioning of social media, search engines, online ads and smart devices, the tool can quickly and efficiently analyse and learn from data. However, there isn’t yet cause for concern.

Though AI can produce content, it can’t combine words and generate ideas in a human way that is both meaningful and creative. But it can be utilised to enhance the content creation process, and make your writing more powerful.

Now, let’s explore the 4 ways you can use AI to enhance your content creation processes and streamline your efforts…

1. AI Can Create Content For Different Platforms

Ever stared at a half-written Instagram caption for what feels like hours? You’re not the only one. Writer’s block is all too common for content creators, but one of the benefits of ChatGPT and tools like it is their ability to develop short form, compelling content for different platforms.

They can be fed prompts or topics related to your post, and even given specific guidelines surrounding length, tone of voice and keywords to include. However, by ChatGPT’s own admission, the results aren’t always perfect.

AI-generated content should always be reviewed and edited to add a human touch to the final draft.

2. AI Can Streamline The Research Process

In business, AI has already streamlined the data automation and collection process. And now, in content creation, it can scroll the web on your behalf to gather data in an easily digestible format.

With AI content generators like ChatGPT, you can get answers to specific questions that might not be accessible through a traditional Google search.

Saving you time and effort in your search for information, AI marketing tools can generate detailed plans, tables and even source lists. Though, with limitations put on their knowledge, it is still essential to review and edit the results to ensure accuracy and relevance.

3. AI Can Generate Fresh Keywords And Topics

AI content creation tools can also be used to formulate optimised content for your website, including topics for your latest blog or suggestions for relevant keywords.

If you’re struggling to think of a topic to write about, you can prompt tools like ChatGPT to suggest some interesting themes in your field. And if you’re working on your SEO strategy, you can provide the AI content generator with a seed keyword to produce a related list.

But SEO isn’t that straightforward, which is why it’s important to input any keywords suggested by AI marketing tools into a programme like Semrush, Moz or Keywords Everywhere. This will measure their difficulty, search volume and intent to ensure that your content is on the right track to be both found online and understood by your target audience.

4. AI Can Generate Content Plans

Finally, AI marketing platforms can easily generate content plans based on a title and tone of voice alone.

When given a prompt, it will provide a list of headings and subheadings to include in your blog, news article or on a landing page, alongside a list of top-ranking articles surrounding the topic at hand.

This can significantly speed up the content creation process, and work wonders in terms of sparking content ideas so that your time is spent writing rather than planning. However, to make sure your content is as thorough and accurate as can be, you should pair the AI’s plan with research of your own.

Will AI Replace Content Marketers?

Whilst AI does have the potential to automate certain aspects of content creation, there’s no need to panic.

Like humans, AI gets things wrong. Google’s ChatGPT competitor, Bard, was recently slammed for sharing inaccurate information in a promotional video. And since, a leaked document has revealed that employee’s at the search engine have been called upon to rewrite the tool’s incorrect responses.

Moreover, ChatGPT can only reference data prior to 2021. And even then, it isn’t capable of generating truly creative ideas. We like to remind ourselves that AI tools like ChatGPT are language tools not knowledge tools and shouldn’t be relied upon for their accuracy.

Our Thoughts

It’s clear that AI can’t plan and execute strategies, monitor metrics and research competitors. It can’t infuse writing with personality and tone. But what it can do is analyse language and identify trends to enhance, rather than replace, the content creation process.

So, can we really be sure that AI won’t replace talented content creators now or in the future? Absolutely..

How sure I hear you ask? Well, we even asked ChatGPT for its views…