SEO (Search Engine Optimisation)
At LS Media and Marketing, we’re proud (and confident) in our SEO knowledge.
An absolute essential for organic success, SEO isn’t as simple as ticking some boxes on your website and hoping for the best, it requires ongoing research, strategy and time. We take the time to understand your brand by carrying out in-depth SEO keyword research and benchmarking your website’s SEO against your competitors to see what they’re up to and how they’re ranking on Google. Onsite optimisation follows to help increase your Google rankings, bumping them up to that all important first page.
We also provide monthly ranking reports and ongoing crawl error monitoring to ensure Google hasn’t flagged up any issues on your site that could be negatively affecting your SEO.
We focus on four areas of SEO
SEO Research
– Website Audits
– Keyword Research
– Competitor Analysis
– Content Research
Technical SEO
– Website Crawls
– Keyword Rankings
– Crawl Error Fixes
– In-depth Reporting
On-page SEO
– Title Tags
– Meta Descriptions
– Image Optimisation
– On-site Improvements
Optimised content
– Content Calendars
– Regular Blogging Services
– Landing Page Creation
– Off-site SEO
FAQs
SEO stands for Search Engine Optimisation and is a set of practices carried out to improve Google (and other search engine) rankings and website visibility.
We always say the success of SEO isn’t linear.
There is no straight answer to this question. Many sources will tell you that it takes around 4 to 6 months to start seeing results from SEO, but it could be more or it might be less. Most SEO accounts that we work on begin to see results and movement in rankings within the first 2 months of SEO activities being carried out.
- Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.
- On-page SEO is the practice of optimising web pages for specific keywords in order to improve search visibility and traffic.
- Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings.
- Content refers to creating content that helps your web pages to rank high in the search engines.
Here at LS Media and Marketing, we practice all four areas of SEO. When combined, they give our clients a higher success rate and with it comes to their search engine visibility!
Yes, your business should really be investing in SEO.
It’s all well and good having a beautifully designed website, but if the website isn’t optimised, no one is going to be able to find your website. SEO offers an organic way to increase traffic and visibility without having to pay for temporary clicks or any other potentially unnecessary expenditures.