SEO Basics: What are the benefits of engaging with an SEO specialist?

The majority of business owners are aware of the importance of increasing their online visibility and rising in organic search results. Many people, however, lack the technical SEO know-how necessary to implement a content strategy that yields significant benefits.

An SEO specialist is aware that the optimal plan is far more subtle than loading a landing page with keywords, which hasn’t worked in years! Instead, they are aware that a competent digital marketing plan uses a number of levers to boost organic traffic, such as:

Enhancing the design of the website to increase the domain authority. You must invest in a strong website architecture before creating a content marketing plan.

A website with a confusing sitemap, a sluggish loading time, poor core web metrics, or a bad user experience isn’t considered a high-quality resource by Google. As a result, Google won’t give that site top priority in its ranks.

Every project at LS Media and Marketing starts with a technical audit, and we regularly check our customers’ websites for technical problems that can harm their ability to rank well.

These are frequently details that the typical small business owner won’t understand, like:

• Does Google have any trouble crawling your website?
• Are redirections configured correctly?
• Is the sitemap you uploaded to Google accurate?
• A reliable content marketing company is aware that keyword research doesn’t only focus on the most apparent ideas. In actuality, there can be compelling arguments against focusing on your brand’s most well-known terms.

Instead, a successful content marketing strategy strikes the ideal blend of:

• Top-of-funnel, short-tail, very competitive keywords to boost domain authority
• Long-tail, bottom-of-funnel keywords that are less competitive can boost your conversion rate.
• This two-pronged strategy makes sure your blog attracts new prospective readers while simultaneously helping you increase your domain authority (not just readers).

It takes time for your content and SEO strategy to produce noticeable effects. (If a different SEO agency advises you differently, avoid them like the plague.)

Your internal marketing staff might not have the time, patience, and consistency needed for SEO. To enhance link building and your total domain authority, you specifically need the capacity to ramp up an aggressive publication schedule and cover all marketing-related topics, not just SEO.

At LS Media and Marketing, we advise clients to plan on seeing meaningful, long-term growth in their website traffic taking somewhere between 3 and 9 months.

A reputable SEO marketing agency has the contacts to carry out a strategy in addition to having an understanding of SEO. To implement a successful plan, an SEO agency needs to be connected to the following two categories of people:

A Writers’ Database for Content Creation with Subject Matter Experts

It’s doubtful that internal marketing team members have the time to produce two to three pieces of high-quality content per week in the majority of businesses. To keep the content plan on schedule and on topic, you must have links to writers that have a thorough understanding of your business. Our copywriting services are always available as an add-on to your SEO support, should you feel you’d rather engage with our team of in-house writers to support your content creation.

At LS Media and Marketing, our team are carefully screened and reflect years of expertise in producing website content across many different categories and sectors.

A High-Quality Publishers Network for Link Building

Your domain authority needs to grow, but how can you get other websites to connect to yours? Well, occasionally you can ask them.

However, when you first start out, your outreach is as insincere as it gets. Think about the scenario where a friend calls and requests a tiny favour. Do you want to do it? Probably. But what would happen if a total stranger phoned you from an unknown number and requested the same favour? I suppose you wouldn’t even answer the phone.

That serves as the greatest analogy for the advantages of working with a reputable SEO agency vs. attempting to contact a list of cold leads on your own.

SEO professionals have developed contacts with online marketing influencers, much like a PR firm would have strong working relationships with the media. Through services like press outreach, broken link building, guest blogging, roundup articles, and similar strategies, access to this network helps their clients become more visible online and eventually rank higher on Google’s first page.