Getting to know CR-SC
Cameron Ralph is a successful Personal Trainer, BWL Level 2 Olympic Weightlifting Coach, and owner of the Strength Centre, Basingstoke.
After graduating with a BSc in Strength and Conditioning in 2017, Cameron started his personal training business, Cameron Ralph Strength and Conditioning, working and training clients in a local gym.
Cameron is passionate about helping a variety of people, from coaching athletes for professional events, to helping gym beginners build their confidence.
With a combination of Cameron’s expertise, hard-work, exceptional customer service and our marketing knowledge, Cameron has been able expand his business to open Basingstoke’s newest strength and conditioning gym, the Strength Centre.
But, how did we support Cameron on his journey?
Phase 1: Brand and website overhaul
Before working with LS Media and Marketing, Cameron felt his current Wix website was outdated and lacked the personal touch he knew his target audience would be looking for.
Keen to bring his website up to date with modern features, we recommended a complete website redesign and development suited to Cameron’s requirements and business goals.
After an initial meeting to discuss the website project, we were able to deliver the below:
Complete website redesign and development using WordPress
SEO research to aid copywriting services with a view to increase organic search
Landing page copy
On-site SEO to aid Google rankings
Google Analytics set up and site integration
eCommerce integration for the sale of eBooks and thought leadership pieces
Website SSL set-up
The website design and development project took 2 months to complete before it went live in early 2021.
Phase 2: Strategy and monthly marketing
Once the website build was complete, Cameron was interested in regular marketing support.
We were incredibly honest with Cameron and explained that in order to grow his presence locally, marketing gaps needed to be filled to ensure that his new website continued working hard to attract prospects.
Our initial proposed activities included a thorough SEO strategy, social media support, regular content creation, and email marketing, which we carefully strategised and implemented to help Cameron achieve his goals.
We now work with Cameron regularly on a monthly basis to deliver the below activities:
Ongoing SEO strategy and implementation to increase organic search
Copywriting of assets
Regular blogs to engage the target audience and aid local Google rankings
Creation of regular landing pages
Social media support in the form of content creation
PR support for brand awareness
Email marketing campaigns (prospect nurture and client communications)
Cameron’s journey and growth
After working as a personal trainer in his local gym, in 2021 Cameron decided it was time to expand and go independent.
Just before the first national lockdown, Cameron converted his home garage in to a fitness space and trained his clients from home. Through his own determination and hard-work and our marketing knowledge, we were able to support Cameron on his journey and consistently altered our strategy to ensure the marketing continued to support his evolving vision and goals.
In early 2022, with the business rapidly growing, Cameron felt it was time to expand and opened Basingstoke’s new strength and conditioning gym. A local gym and safe space for those wanting to improve their health, mind and confidence – the Strength Centre opened its doors to the public on January 3rd, 2022.
The magic of marketing
LS Media and Marketing was there to guide and support Cameron, enabling him to go from an individual trainer to having his studio and expanding to his own gym.
This was possible through a variety of marketing activities and the results they achieved:
Good local and global rankings, including page one Google rankings for highly searched keywords
A freshly designed website that attracts regular and new monthly traffic, generating a steady stream of inquiries
Online shop sales through easy eCommerce integration
Press features in local and trade publications to increase exposure in the local area and the fitness world
Advanced email outreach which has increased memberships and allowed for regular client communication
High referral rates from Instagram and Facebook
Cameron’s determination and willingness to try new ideas with his marketing, and of course his trust in us to support him on his journey, means that we had the pleasure of working closely with Cameron from 2019-2022, helping bring his vision for the Strength Centre to life.
“I’ve been working with LS Media and Marketing for a couple of years now. Initially, they designed me a highly functional and stylish website, which has drawn in a ton of traffic for my business…
…Now through monthly marketing activities, I’ve been able to reach a much larger audience, which in turn has generated more clients and paid for LS Media and Marketing’s service, as well as contributing in my ability to expand CR-SC. Lilly and her team are highly skilled at what they do and I’d recommend LS Media and Marketing to anyone who is looking for a very professional and friendly service.”
