SEO Basics: Understanding when to engage with an SEO specialist
Written by Ashley Hyman, SEO Account Manager
SEO (search engine optimisation) agencies assist in implementing the essential procedures or improvements to improve their search engine rankings. The ideal SEO company isn’t simply a benefit for your business, it’s also a partner that helps to develop long-term success.
You could be unsure about whether to hire an SEO company before or after launching a new website if you’re creating one or want to obtain one. When creating a new website or remodelling an old one, it makes sense to start working with an SEO company.
Consider The Main Objectives of Your Website
If you’re not sure if you need an SEO agency right now, defining the purpose of your website is a wonderful place to start. You might not require an SEO service to assist you before launch if your website serves more as a brochure or showcase for your business.
Instead, you should have an SEO strategy in place before you even start designing your website if your objective is to compete with other companies by appearing in search results to bring in new leads and traffic. This is because your website’s design ultimately affects how well it performs in search engine results.
If you hire an SEO agency after your website has already gone live, you would need to make modifications to its content, design, and overall structure, which would take additional time and money.
Plan Out Your Content Requirements
Perhaps you haven’t started considering the kind of material that will be featured on your new website. When developing a new website, a content strategy should be at the top of your agenda if you hope to attract visitors and generate leads.
You must collaborate with an SEO agency to develop a strategy for producing high-quality content before you launch if you want it to flow seamlessly with your website design. User experience (UX) and SEO will both benefit from a well-designed content strategy. Before the website is developed, the content should be designed in advance to ensure that it is educational, insightful, and caters to the demands of your target consumers during their search journeys.
Plan which content types, such as text, video, images, infographics, and forums, you’ll use, and then consider how to present that content in an orderly and understandable manner that will both improve the user experience (UX) and make it simpler for search engines to index your website’s content for ranking.
Consult an SEO Agency Before Rebranding
Rebranding is a fantastic approach to revive a website or business that has been around for a long time. Relaunching your website, however, can see a drop in visitors, which could have an effect on your SEO and income.
Always hire an SEO agency before releasing your website when rebranding. Your hard-earned exposure and search rankings are important, so keep them. Your website may be kept orderly and all pages can be transferred with the aid of a reputable SEO agency. Instead of waiting until you’ve lost a considerable amount of traffic to fix the issue, you may start right away and minimise traffic loss.
Rebranding your company and establishing a new website may boost SEO rankings, traffic, and leads for your company if well planned and carried out.
Not sure if you require an SEO agency at this time?
The best time to employ an SEO agency is typically before you feel you need one. Not certain yet if you should hire an SEO company? Get in touch with LS Media and Marketing right away to find out if you should start looking for an SEO agency or if you can wait to hire one until after launch.
Stay tuned for our next blog, where we’ll be discussing reasons to work with an SEO agency to help expand your organisation.
