The Challenge
So Medical Aesthetics faced several key challenges.
- Low Website Traffic & Engagement – Despite providing a huge range of services, their website wasn’t generating enough traffic. Likewise, their social media presence lacked the engagement needed to drive new business.
- Insufficient Lead Generation – Though the clinic had a strong returning client base, they struggled to bring in new customers through their digital channels.
- Lack of Brand Identity – Sophie felt that the clinic didn’t have a consistent brand identity, and their online platforms did not reflect the essence of who they were and what they stood for.
- Community Connection – So Medical Aesthetics wanted to build stronger ties with the local community, but lacked the tools and strategies to engage effectively.
The Solution
To address these challenges, we worked closely with So Medical Aesthetics to develop a comprehensive strategy that would elevate their digital presence and foster stronger community ties.
SEO & Website Overhaul
At LS Media and Marketing, we started by performing an extensive audit and SEO keyword research. We focused mostly on local search terms to ensure So Medical Aesthetics appeared prominently in local searches like ‘HydraFacial Colchester’ and ‘Botox Colchester’. All website content was rewritten to align with these keywords while improving tone and readability.
Website Redevelopment
We redesigned the website in its entirety to give So Medical Aesthetics full control, as they had previously struggled with the site being owned by a third party. After completion, we redeveloped the website’s navigation to make it more user-friendly, and redesigned the layout of the homepage and key treatment pages to enhance the user experience.
Rebranding & Identity Development
Recognising the need for a stronger brand identity, we created a comprehensive brand pack for So Medical Aesthetics. This included a new colour scheme, updated logo and clear guidelines for their tone of voice across all platforms.
Email Marketing Strategy
To harness the potential of So Medical’s existing mailing list, we developed a bi-weekly email marketing strategy. This included newsletters with content that resonated with their audience, focusing on services, trends and promotions. This consistent communication helped to keep existing clients informed and non-returning clients engaged.
Community Engagement Strategy
We provided So Medical Aesthetics with strategies for connecting with the local community. This involved a referral program to incentivise existing clients to bring their friends, and active engagement with local businesses on social media for potential collaborations.
Social Media Strategy
To ramp up their social media presence, we crafted a tailored Instagram and Facebook strategy for So Medical Aesthetics. This included ready-to-use templates, a clear tone for captions, SEO research for hashtags and content ideas designed to engage their followers.
Content Creation & Blogging
To continue driving traffic and engagement, we created a monthly content plan for So Medical Aesthetics. This included the development of new landing pages (such as FAQs and aftercare guides) and monthly blog posts focusing on trending treatments. This content improved the clinic’s SEO, bringing in more qualified leads.
Results
In just three months, our combined efforts led to impressive results, including a 48% increase in website queries and a 42% increase in engagement on Instagram.
- Website Traffic – 73.4% increase in website clicks, indicating huge improvements in visibility.
- Lead Generation – Average of 48% increase in website queries, with key local search terms such as ‘HydraFacial Colchester,’ ‘Botox Colchester,’ and ‘Fat Dissolving Colchester’ showing the most significant growth.
- SEO Success – Five keywords ranked in the top 2 search results on Google, including competitive terms like ‘Polynucleotides Colchester’ and ‘Vitamin Injections Colchester.
- Email Marketing – 28.57% increase in email campaign opens and an 88.89% increase in clicks.
- Social Media Engagement – 42% increase in engagement and a 71% increase in reach on Instagram. This demonstrates the success of the revamped social media strategy.
Through a tailored marketing strategy and focused digital efforts, LS Media and Marketing was able to help So Medical Aesthetics overcome their challenges and achieve significant growth. As a result, So Medical Aesthetics now boasts a stronger online presence a deeper connection with their local market.
Ready to see what LS Media and Marketing can do for your aesthetics business? Contact us today to get started.
